Journeysmatter

A blog on journeys, great destinations and fantastic travel experiences

#Kumbh 2019 – An unique and unforgettable experience – Ghats of Prayagraj

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This Kumbh was all about cleanliness. Cleanliness was to prevent diseases and stampedes during the festival. Every medium was used to message things out.

Part 1 saw us driving down from Varanasi to Prayagraj. We visited Kumbh as it drew to a close but nevertheless it did give us a glimpse of what the place would have looked like at its peak. The government of the day at the centre and the state were led by the same political party and hence co-ordination and co-operation were in order. On the second day of our #Kumbh experience, post the Triveni Sangam bathing experience, we planned to explore the Ghats where the space for conducting the #Kumbh was prepared.

Ghats of Prayagraj

An estimated 250 million people (25 crores) would have participated in the Kumbh this year and that is about the entire population of #Indonesia. The entire area covering the Kumbh was estimated to be about 3,200 hectares which is equivalent to 3,200 rugby fields. The Ghats and the main Kumbh area consists of spaces provided to Akharas from across the country. Akharas (Equivalent of Satras in Assam) or a place for the teacher – disciple relationship to flourish. The disciple is usually a religious renunciate and trains on the scriptures.

  • River Ganges, boats docked and the well lit bridge
  • The well lit bridge viewed from the banks of the Ganges at Prayagraj
  • Boats and people on the banks of Ganges
  • People basking in the sun on the banks of the ganges
  • Sellers of water cans and coconuts on the banks of Ganges
  • Vendor selling vermillion, personal effects and care items

Citizen Facilitation services

India has seen cleanliness set in to its national consciousness since 2014. The National cleanliness mission has been driven on every available platform and has largely contributed to disease prevention. The drive was at the forefront of Kumbh 2019 as previous Kumbh Mela’s did not pay adequate attention to the sanitation needs of 250 million people. Apart from makeshift toilet grounds, cubicles with privacy were set up for people to change clothes and even for nursing mothers. Safety and cleanliness were reflected in the kind of arrangements that were made.

  1. 122,500 toilets
  2. 15,000 sanitation workers to support operations
  3. 1,500 volunteers spreading the message of cleanliness
  4. 20,000 waste bins with one every 50 metres
  5. 20,000 security personnel supported by over 100 police cabins
  6. 1000 cameras watching the proceedings and sending them to an integrated command center
  7. A lost and found center for re-uniting children / elderly who have lost their way
  • Toilets at the Kumbh venue
  • Change rooms
  • The lost and found center at Kumbh

Brands in Action

When 250 million people are expected, how can the brands stay away. They found their unique ways to blend in to the atmosphere of the Kumbh and engage with the millions. Nothing seemed like in your face but more became like a discovery.

  • Tea stall with ponds branding
  • Ponds brand standee
  • Banner with Kumbh logo and Fair and Lovely message
  • A water dispenser sponsored by LG
  • Kumbh mela notice featuring All india radio

Food

Beginning with a cup of tea, Fried stuff like bread pakoras and Samosas and even some sprouts to keep the energy going, visitors to the Kumbh can always find a low cost option for themselves and their families so that no one goes hungry. There were also camps which were serving free food for those who could not afford. Fruits were being sold in plenty along with tender coconut water and sugarcane juice.

  • Tea seller cart
  • A Bread pakoda vendor
  • Sprouts seller
  • A bhel thelawala

This Kumbh was one of the most successfully conducted, accident free and clean Kumbh in living memory. The Prime Minister made it a point to honor the sanitation workers who played a key role in ensuring a clean and disease free Kumbh. As it is emphasized, cleanliness is equal to godliness.

THe Prime Minister washing feet of sanitation workers as a mark of respect for their contribution.

The next Kumbh Mela is scheduled to be held in 2022 in the holy city of Haridwar in the state of Uttarakhand. Any Kumbh is a once in a life time opportunity to visit and understand what India truly stands for. Come and fall in love with India

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